Understanding Sponsorship Tiers

This article explains the different sponsorship tiers and features associated with each tier.

Sponsor Tiers Overview

Features

Pricing of Sponsorship Tiers

Frequently Asked Questions 

Sponsorships are crucial for funding your association's events and activities, including platform maintenance and webinars that foster collaboration. In return, sponsors gain brand exposure to your members, allowing them to target a specific audience and use the partnership as a valuable marketing tool.

Tradewing serves as a platform designed to facilitate connections between associations and their sponsors. It offers a range of sponsorship tiers, providing sponsors with various options to align their support with their marketing goals.

Sponsor Tiers Overview

 

The first tier of sponsorship is referred to as Community Sponsor Lite. This will be the assigned sponsorship tier when you initially add the company and select the appropriate radio button to designate it as a sponsor. Beyond the Community Sponsor Lite tier, sponsors can choose from several other options, including Community Sponsor Plus, Community Sponsor Pro, and Community Sponsor Premium, each offering unique benefits and features. 

 

Features

The following are the features that can be available to the sponsors depending on their tier.

Sponsor Page

Sponsors, regardless of their sponsorship tier, will have their dedicated sponsor page. This page serves as a digital showcase for the sponsor's brand, featuring essential information such as their logo, company description, and links to their website and social media profiles. By having a personalized sponsor page, members can learn more about their products and services. 

The overview features the leads or people who have interacted with your page. These statistics are visible across all sponsorship tiers. The overview also contains to-do's for the admins, company information, and recent activities in your discussion board.

 

 

Other tabs in the Sponsor Page include the discussion board, events tab which is accessible only for Pro and Premium sponsors, and people tab.

 

 

Unlimited Sponsor Admins

Sponsors have the flexibility to assign multiple admins to their sponsor page. This can be done by adding individuals and granting them the role of Page Admin. 

 

 

 

Integrated Sponsor Directory

Sponsor companies will be displayed on the Sponsor tab located in the upper navigation menu. They can also be searched using the search bar.

 

 

 

Discussion Board Publishing

This feature allows the sponsor to share posts, questions, polls, or articles directly on their discussion board, which you can find on their sponsor page under the "Discussions" tab.

 

 

 

Member Posts on Discussion Board

Members can contribute to the discussion boards by navigating to the sponsor pages and posting their thoughts, messages, or questions. 

 

 

 

Lead Capture 

When members visit the sponsor pages and click the "Request a Demo" button, their interactions will be recorded and counted as leads.

 

 

 

Community Listening

Upgraded sponsors will have access to community posts made by members. However, this feature is only available if the General Settings are configured to allow visibility. This feature keeps them informed about ongoing discussions within the community. 

 

 

Respond to Posts on the Discussion Board

Upgraded sponsors can engage actively by responding to posts on their dedicated sponsor discussion board. 

 

Respond to Direct Messages

Upgraded sponsors can also reply to direct messages from members.

 

Promotional Community Posts

Sponsors can create posts that appear in the community feed, visible to all members, and these will be labeled as sponsored posts. Sponsored posts get sent as email digests to members of organizations. However, the frequency of these posts is subject to a yearly limit, which varies based on the sponsor's selected tier.

• For Community Sponsor Plus, two posts per year.
• For Community Sponsor Pro, four posts per year.
• For Community Sponsor Premium, six posts per year.

These posts are allocated semiannually. For instance, in the Community Sponsor Plus, they can make one post in the first half of the year and another in the second half. However, there are no specific time intervals required within those 6 months—it's just that they are limited to certain number of posts in that period.

 

View and Download Leads

Sponsors on the upgraded tiers will be able to view those who have clicked the "Request a Demo" on the sponsor page.

 

 

 

Community Webinars and Events

Sponsors at the Pro and Premium tiers have the opportunity to host sponsored events. However, the frequency of these events is determined by the specific sponsorship tier they have chosen.

• For Community Sponsor Pro, two webinars per year.
• For Community Sponsor Premium, four webinars per year.

These posts are allocated semiannually. For instance, in the Community Sponsor Pro, they can hold one event in the first half of the year and another in the second half.

 

 

 

Automated Email Promotion to Members for Community Webinars

Sponsors at the Pro and Premium tiers have the ability to automate email promotions for community webinars targeted at members. They will receive two automated emails: the first will be dispatched two weeks before the event, while the second will be sent two days before the event date.

 

 

 

Sponsor Spotlight

The Sponsor Spotlight feature highlights a different sponsor each day by showcasing their logo, name, and a follow button for members.This feature enables members to explore and connect with different sponsors on their community tab.

 

 

Pricing of Sponsorship Tiers

The pricing for each sponsorship tier is determined by the administrators of the association. It is important to note that Tradewing does not handle the payment transactions from sponsors.  Instead, the association's administrator is responsible for establishing the payment method.

When adding companies as sponsors, administrators can easily enter the company name along with the account owner's information, which will automatically classify them as a Lite Sponsor. Should these sponsors wish to upgrade their tier, the administrator must reach out to the Client Success Team, who can assist with the upgrade process.

Frequently Asked Questions

Q: Can we change the name of the sponsor tiers?

A: No. At this time, administrators cannot modify the names of the sponsor tiers.  

Can we customize the features available in each sponsor tier?

A: No. Features available on each sponsorship tier cannot be customized.

Q: How do we set up our sponsor's pages?

A: To create a sponsor's page in the admin site, admins simply need to add the company and activate the toggle button that designates the company as a sponsor. They'll also add the sponsor account owner to TW, then they send the invite to the sponsor account owner. From there, the sponsor account owner sets up their page.